Case Study
Driving Innovation in B2C Transition:
A case study of brand and site innovations that accelerated Euro Ceramic’s B2C transition.
Euro Ceramic, Finding Its Way Through Brand and Site Innovation
Euro Ceramic, a tile distribution company, had long maintained a stable business with its B2B-focused structure.
However, the changing market environment presented them with a new challenge:
“In the B2C market, how can we imprint our brand on more customers and lead them all the way to purchase?”
The existing system was not designed for B2C customers.
The brand lacked distinctiveness, the site was complex, and the customer journey was disconnected.
On top of that, content filled with technical terms often felt like a barrier to general customers.
At this point, STB stepped in.
With Brand Boost and Site Boost placed at the center, we designed the project not as a simple channel expansion, but with a clear goal:
to strengthen brand trust and reinvent the site experience to drive true customer engagement.
Pain Point & Solution
To solve these challenges, the key was strengthening brand message consistency (Brand Boost) and redesigning the UX to simplify the browsing and purchase process (Site Boost).
1. Data-Driven Showroom Journey
We focused on the data showing high conversion rates when customers visited in person.
By embedding a seamless flow — from online booking to showroom visit, consultation, and purchase — the site was designed to naturally guide customers into offline experiences.
2. CRM Marketing to Reconnect Lost Customers
We reconnected customers who stopped at the booking or interest stage using CRM. Automated messages kept engagement alive and extended their journey toward purchase.
3. Tailored Experience for Premium Customers
Premium buyers value trust and responsibility over price. We emphasized this with content guaranteeing installation and after-service, strengthening the brand’s image as one that takes responsibility until the very end.
4. Lifestyle-Oriented Content Suggestions
Rather than focusing only on products, we highlighted lifestyle images customers aspire to. This positioned the brand not just as a seller, but as a partner in everyday living. By linking installation cases with product details, customers could easily understand real-world contexts, and by replacing technical terms with everyday language, the content became more relatable to all.
5. Simplified Navigation for Easy Product Discovery
We simplified the journey from search to purchase by improving internal search and intuitive filtering.
Order calculators added convenience, while sample requests built product trust — helping customers make confident purchase decisions both online and offline.
6. Management System for Operational Efficiency
We provided integrated tools for managing products and content with greater ease. This accelerated operations, improved inventory turnover, and ultimately enhanced overall business efficiency.
Achievements
Through this project, EuroCeramic went beyond short-term achievements and redesigned the very way the brand communicates with its customers.
The essence was not a simple site renewal.
It was about analyzing customer pain points through data and creating a UX design that organically connected content, brand, and site.
As a result, EuroCeramic has established itself as a brand delivering differentiated customer experiences in the B2C market, laying a solid foundation for sustainable growth and long-term competitive advantage.